About Us

In the heart of Orange County, where the golden coastline meets bold creativity, Love and Denim was born out of one timeless obsession: jeans.

From day one, we set out to create more than just denim — we set out to build a movement. A movement that celebrates individuality, freedom, and the undeniable confidence that comes from slipping into the perfect pair of jeans. Whether you're dancing at a festival, hitting the streets, or chasing dreams, our jeans are designed to move with you — comfortably, beautifully, and boldly.

We’re proud to say that every pair of jeans we make is cut, sewn, and finished locally in Southern California. By keeping production in-house, we ensure fair wages, ethical working conditions, and a commitment to quality that you can feel in every stitch. Our team is family, and our craft is rooted in purpose.

Inspired by the spirit of California, each pair of Love and Denim jeans blends classic American style with modern attitude. Think effortless fits, rebellious details, and that magic blend of softness and structure that makes you never want to take them off.

We believe denim is personal — it molds to your life, tells your story, and grows with you. At Love and Denim, jeans aren’t just what we make — they’re who we are.

Join the movement. Wear the story. Live in denim you love.